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Cover note : "Cashing in with AdSense, AdWords, and the Google APIs."

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Davis, Harold, 1953-
Format: Electronic eBook
Language:Inglés
Published: Sebastopol, Calif. : O'Reilly, 2006.
Subjects:
Google (Firm)
Google (Firme)
Internet advertising.
Keyword searching.
Publicité sur Internet.
Recherche par mots-clés.
COMPUTERS > Online Services > Resource Directories.
COMPUTERS > System Administration > Storage & Retrieval.
Internet advertising
Keyword searching
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • pt. I. Making money with your web site
  • 1. Build it and they will come : creating popular web sites
  • 2. Driving traffic to your site
  • 3. Optimizing sites for search engine placement
  • 4. Making money with affiliate programs
  • 5. [Cost per click] CPC advertising
  • 6. Profiting from adult sites
  • pt. II. Getting the most from AdSense
  • 7. Understanding Google, AdSense, and AdWords
  • 8. Working with AdSense
  • 9. Making sense of AdSense
  • pt. III. Working with AdWords
  • 10. Using AdWords
  • 11. Improving campaign and ad group performance
  • 12. AdWords reporting and conversion tracking
  • pt. IV. Using the AdWords APIs
  • 13. Understanding the AdWords API
  • 14. Programming the AdWords API
  • 15. Navigating the AdWords objects hierarchy
  • 16. Keyword estimation.

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