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Indispensable : how to become the company that your customers can't live without /
A five-step strategy for turning a commodity into a necessityWhen products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next le...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Hoboken, N.J. :
John Wiley,
©2005.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |