Artful persuasion : how to command attention, change minds, and influence people /

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Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-ste...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mills, Harry, 1950-
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, 2000.
Subjects:
Persuasion (Psychology)
Influence (Psychology)
Influence (Psychologie)
SELF-HELP > Motivational & Inspirational.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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