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Artful persuasion : how to command attention, change minds, and influence people /
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-ste...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York :
American Management Association,
2000.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |