Artful persuasion : how to command attention, change minds, and influence people /

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Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-ste...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mills, Harry, 1950-
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, 2000.
Subjects:
Persuasion (Psychology)
Influence (Psychology)
Influence (Psychologie)
SELF-HELP > Motivational & Inspirational.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
Physical Description:1 online resource (xviii, 300 pages)
Bibliography:Includes bibliographical references and index.
ISBN:0814425259
9780814425251

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