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Branding trust : advertising and trademarks in Nineteenth-Century America /

Bibliographic Details
Call Number:	Libro Electrónico
Main Author:	Black, Jennifer M. (Author)
Format:	Electronic eBook
Language:	Inglés
Published:	[Place of publication not identified] : University of Pennsylvania Press, [2023]
Series:	American Business, Politics, and Society Series.
Subjects:	Advertising > Brand name products > United States. Branding (Marketing) > United States. Brand name products > United States. Trademarks > Law and legislation > United States. Corporate image > United States. Marketing > United States. Produits de marque > Publicité > États-Unis. Stratégie de marque > États-Unis. Produits de marque > États-Unis. Entreprises > Image > États-Unis. Marketing > États-Unis. HISTORY / United States / 19th Century Advertising > Brand name products Brand name products Branding (Marketing) Corporate image Marketing Trademarks > Law and legislation United States
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