Branding black womanhood : media citizenship from black power to black girl magic /

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"CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women's resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines th...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tounsel, Timeka N. (Author)
Format: Electronic eBook
Language:Inglés
Published: New Brunswick : Rutgers University Press, [2022]
Subjects:
Communication in marketing.
Self-perception in women.
Women, Black, in popular culture.
Women, Black > Public opinion.
Branding (Marketing)
Communication en marketing.
Perception de soi chez la femme.
Femmes noires dans la culture populaire.
Femmes noires > Opinion publique.
Stratégie de marque.
branding.
BUSINESS & ECONOMICS / Commerce.
SOCIAL SCIENCE / General
Women, Black, in popular culture
Self-perception in women
Communication in marketing
Electronic books.
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Internet

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