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Strategic advertising mechanisms : from copy strategy to iconic brands /
"It is the first time that the different strategic advertising mechanisms are explained in a single book. And this is also the first time that a book has brought together the most important and transcendent (for its applicability to the advertising market) strategic advertising mechanisms. The...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bristol :
Intellect Books,
2021.
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| Edición: | New edition. |
| Temas: | |
| Acceso en línea: | Texto completo |