Branding Japanese food : from meibutsu to washoku /

Branding Japanese Food is the first book in English on the use of food for the purpose of place branding in Japan. At the center of the narrative is the 2013 inscription of "Washoku, traditional dietary cultures of the Japanese, notably for the celebration of New Year" on UNESCO's Rep...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Cwiertka, Katarzyna Joanna, 1968- (Author), Yasuhara, Miho (Author)
Format: Electronic eBook
Language:Inglés
Published: Honolulu : University of Hawaii Press, [2020]
Series:Food in Asia and the Pacific.
Subjects:
Food habits > Japan > History.
Cooking, Japanese > History.
Diet > Japan > History.
Branding (Marketing) > Japan.
Habitudes alimentaires > Japon > Histoire.
Alimentation > Japon > Histoire.
Stratégie de marque > Japon.
SOCIAL SCIENCE > Anthropology > Cultural & Social.
Branding (Marketing)
Cooking, Japanese.
Diet.
Food habits.
Japan.
History.
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