The franchise era : managing media in the digital economy /

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, dis...

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Bibliographic Details
Call Number:Libro Electrónico
Other Authors: Fleury, James (Editor), Hartzheim, Bryan Hikari (Editor), Mamber, Stephen (Editor)
Format: Electronic eBook
Language:Inglés
Published: Edinburgh : Edinburgh University Press, [2019]
Series:Traditions in American cinema.
Subjects:
Mass media > Management.
Mass media > Marketing.
Digital media > Social aspects.
Mass media and culture.
Internet > Social aspects.
Streaming technology (Telecommunications)
Motion pictures > Marketing.
Television > Marketing.
Video games > Marketing.
Webcasts as Topic
Médias > Gestion.
Médias numériques > Aspect social.
Médias et culture.
Internet > Aspect social.
En continu (Télécommunications)
Digital media > Social aspects
Internet > Social aspects
Mass media and culture
Mass media > Management
Mass media > Marketing
Motion pictures > Marketing
Television > Marketing
Video games > Marketing
Franchising
Marketing
Massenmedien
Medienherstellung
Neue Medien
Videospiel
Online Access:Texto completo
Table of Contents:
  • Foreward / Derek Johnson
  • Introduction : the franchise era / James Fleury, Bryan Hikari Hartzheim, and Stephen Mamber
  • Part I. The franchise : defining and historicizing
  • The (im)perfect organism : dissecting the Alien media franchise / James Fleury and Stephen Mamber
  • Evil spawn or good business? New Line Cinema, Critters, and film franchising at the margins / Daniel Herbert
  • Part II. Video games : software, hardware, and space
  • The happiest plays on earth : theme park franchising in Disneyland video games / Heather Lea Birdsall
  • "Now they're playing with power!" : Nintendo's classics and franchise legacy management / Matthew Thomas Payne
  • From Cineludic form to mise-en-game : the ludification of cinematic storyworlds in the Star Wars video games / Andreas Rauscher
  • Part III. Animation : adaptation across nations, industries, and platforms
  • Ghostly boudaries : transnational tensions and adapting animation in the Ghost in the Shell franchise / Brian Ruh
  • How to animate your franchise : DreamWorks Animation and the franchising of How to Train Your Dragon / Rayna Denison
  • Part IV. Television : new directions for a legacy medium
  • TV brand-casting, SVOD, and OTT at Comcast and Disney / Jennifer Gillan
  • Network streaming : TV broadcasters in the digital space / Monica Sandler
  • Part V. Emergent platforms : possible futures for the media franchise
  • Transmedia-to-go : licensed mobile gaming in Japan / Bryan Hikari Hartzheim
  • Locating esports spectatorship
  • studio audience(ing) and sites of spectulation / Alexander Champlin
  • Hollywood's VR vision : new fortier or vitually the same thing? / James Fleury.

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