The franchise era : managing media in the digital economy /

As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, dis...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Fleury, James (Editor ), Hartzheim, Bryan Hikari (Editor ), Mamber, Stephen (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Edinburgh : Edinburgh University Press, [2019]
Colección:Traditions in American cinema.
Temas:
Mass media > Management.
Mass media > Marketing.
Digital media > Social aspects.
Mass media and culture.
Internet > Social aspects.
Streaming technology (Telecommunications)
Motion pictures > Marketing.
Television > Marketing.
Video games > Marketing.
Webcasts as Topic
Médias > Gestion.
Médias numériques > Aspect social.
Médias et culture.
Internet > Aspect social.
En continu (Télécommunications)
Digital media > Social aspects
Internet > Social aspects
Mass media and culture
Mass media > Management
Mass media > Marketing
Motion pictures > Marketing
Television > Marketing
Video games > Marketing
Franchising
Marketing
Massenmedien
Medienherstellung
Neue Medien
Videospiel
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