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The franchise era : managing media in the digital economy /
As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, dis...
| Call Number: | Libro Electrónico |
|---|---|
| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Edinburgh :
Edinburgh University Press,
[2019]
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| Series: | Traditions in American cinema.
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| Subjects: | |
| Online Access: | Texto completo |