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Business rhetoric in German novels : from Buddenbrooks to the global corporation /
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Rochester, New York :
Camden House,
2018.
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| Collection: | Studies in German literature, linguistics, and culture.
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| Sujets: | |
| Accès en ligne: | Texto completo |