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Business rhetoric in German novels : from Buddenbrooks to the global corporation /

Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Schonfield, Ernest (Author)
Format: Electronic eBook
Language:Inglés
Published: Rochester, New York : Camden House, 2018.
Series:Studies in German literature, linguistics, and culture.
Subjects:
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