Consumer data research /

Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of s...

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Bibliographic Details
Call Number:Libro Electrónico
Format: Electronic eBook
Language:Inglés
Published: London : UCL Press, 2018.
Subjects:
Longley, Paul, > editor.
Cheshire, James, > editor.
Singleton, Alexander D., > editor.
Consumers > Research.
Consumer behavior.
Big data.
Consommateurs > Comportement.
Données volumineuses.
Consommateurs > Recherche.
Data analysis: general.
Humanities.
Consumerism.
Sociology.
Economics.
Human geography.
Language Arts & Disciplines > Library & Information Science.
History.
Business & Economics > Consumer Behavior.
Big data
Consumer behavior
Consumers > Research
big data.
consumer data research.
consumer.
consumer behaviour.
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