Pop city : Korean popular culture and the selling of place /

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"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Oh, Youjeong (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Ithaca : Cornell University Press, 2018.
Sujets:
2000-2099
Place marketing > Korea (South) > History > 21st century.
Popular culture > Korea (South) > History > 21st century.
Popular music > Korea (South) > History and criticism.
Television plays, Korean > History and criticism.
Culture populaire > Corée du Sud > Histoire > 21e siècle.
K-pop > Histoire et critique.
Social Science > Sociology.
SOCIAL SCIENCE > Anthropology > Cultural.
Place marketing
Popular culture
Popular music
Television plays, Korean
Korea (South)
Criticism, interpretation, etc.
History
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