Culture and commerce : the value of entrepreneurship in creative industries /

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Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Khaire, Mukti, 1973- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2017]
Sujets:
Cultural industries.
Entrepreneurship.
Arts > Economic aspects.
Arts > Marketing.
Entrepreneurship
Industries culturelles.
Entrepreneuriat.
Arts > Aspect économique.
entrepreneurs.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Consumer Behavior.
Arts > Economic aspects
Arts > Marketing
Cultural industries
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