The American retail value proposition : crafting unique experiences at compelling prices /

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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Murray, Kyle B. (Kyle Bayne), 1973- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Toronto : University of Toronto Press, [2016]
Temas:
Marketing > United States.
Retail trade > United States.
Marketing > États-Unis.
Commerce de détail > États-Unis.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industries > Retailing.
Marketing
Retail trade
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Copyright; Dedication; Brief Table of Contents; Detailed Table of Contents; Foreword by Bryan Pearson; Part 1: An Introduction to the Retail Value Proposition; 1 Crafting Value; 2 Segmentation and Differentiation; Part 2: The Shopping Environment; 3 Locations and Formats; 4 Inside the Store; 5 Omnichannel Retailing; Part 3: Product Selection; 6 Buying and Merchandise Management; 7 Category Management; Part 4: Customer Engagement; 8 Managing Customer Relationships; 9 Customer Valuation; 10 Customer Loyalty; Part 5: Putting It All Together; 11 Retail Pricing.
  • 12 Propositions: Pitfalls and PotentialAcknowledgments; Notes; Index.

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