The American retail value proposition : crafting unique experiences at compelling prices /

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Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Murray, Kyle B. (Kyle Bayne), 1973- (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto : University of Toronto Press, [2016]
Subjects:
Marketing > United States.
Retail trade > United States.
Marketing > États-Unis.
Commerce de détail > États-Unis.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Industries > Retailing.
Marketing
Retail trade
United States
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