A word from our sponsor : admen, advertising, and the golden age of radio /

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This book describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. The author views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries,...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Meyers, Cynthia B.
Format: Electronic eBook
Language:Inglés
Published: New York : Fordham University Press, [2013]
Edition:First edition.
Subjects:
1900-1999
Radio advertising > United States > History > 20th century.
Radio programs > United States > History > 20th century.
Radio broadcasting > United States > History > 20th century.
Advertising in popular culture > United States > History > 20th century.
Émissions radiophoniques > États-Unis > Histoire > 20e siècle.
Radio > États-Unis > Histoire > 20e siècle.
Publicité dans la culture populaire > États-Unis > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Advertising & Promotion.
Advertising in popular culture.
Radio advertising.
Radio broadcasting.
Radio programs.
United States.
History.
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