Social strategy : how we profit from social media /

"Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Piskorski, Mikołaj Jan (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Princeton, New Jersey : Princeton University Press, [2014]
Collection:Book collections on Project MUSE.
Sujets:
Internet marketing.
Social media > Economic aspects.
Online social networks > Economic aspects.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet) > Aspect économique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Strategic Planning.
Accès en ligne:Texto completo
Table des matières:
  • The arc of the book
  • Social failures and social solutions
  • "Meet" platforms : eHarmony and OkCupid
  • "Meet" platform: Twitter
  • "Friend" solutions: Facebook and mixi
  • "Meet" and "friend" solutions: LinkedIn & Friendster
  • "Meet" and "friend" solution: MySpace
  • Social strategies
  • Social strategy at Zynga
  • Social strategy at Yelp
  • Social strategy at American Express
  • Social strategy at Nike
  • Building social strategy at XCard and Harvard Business Review
  • Conclusions.

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