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Global Experience Industries : the Business of Experience Economy.

The experience economy is a fourth economic field, different from commodities, goods and services. Experiences are an economic value that is added to a product or identical with a product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages t...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Christensen, Jens (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Santa Barbara : Aarhus University Press, 2009.
Sujets:
Accès en ligne:Texto completo
Table des matières:
  • Experience Industries
  • Megatrends
  • Tourism
  • Sports
  • Publishing
  • Audiovisuals
  • Games
  • Design
  • Family and Religion
  • Sex and Drugs.