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Authentic TM : the politics and ambivalence in a brand culture /
Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed "greening" of institutions and merchant goods is nearly universal. But while the practice of b...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
New York, NY :
New York University Press,
©2012.
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| Collection: | Critical cultural communication.
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| Sujets: | |
| Accès en ligne: | Texto completo |