Producing fashion : commerce, culture, and consumers /

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This book looks to the past, revealing the rationale behind style choices, while explaining how the interplay of custom, invented traditions, and sales imperatives continue to drive innovation in the fashion industries.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Blaszczyk, Regina Lee
Format: Électronique eBook
Langue:Inglés
Publié: Philadelphia : University of Pennsylvania Press, ©2008.
Collection:Hagley perspectives on business and culture.
Sujets:
1900-1999
Product management > 20th century > History.
Marketing > Management > 20th century > History.
Consumers' preferences > 20th century > History.
Fashion merchandising > 20th century > History.
Fashion design > 20th century > History.
Produits commerciaux > Gestion > 20e siècle > Histoire.
Marketing > Gestion > 20e siècle > Histoire.
Consommateurs > Préférences > 20e siècle > Histoire.
Mode > Marchandisage > 20e siècle > Histoire.
HISTORY > United States > 20th Century.
Consumers' preferences
Fashion design
Fashion merchandising
Marketing > Management
Product management
"Multi-User"
History
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