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You are the brand /

"Steve Adubato's entire professional life has been about branding-learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding-first for himself, then for other...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Adubato, Steve
Format: Électronique eBook
Langue:Inglés
Publié: New Brunswick, N.J. : Rutgers University Press, ©2011.
Sujets:
Accès en ligne:Texto completo