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Oprah : the gospel of an icon /

"Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Lofton, Kathryn
Format: Electronic eBook
Language:Inglés
Published: Berkeley : University of California Press, ©2011.
Subjects:
Online Access:Texto completo
Description
Summary:"Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah likes, needs, or believes something, she offers her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a se.
Physical Description:1 online resource (xiii, 288 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780520948242
0520948246
9781283277501
1283277506
9786613277503
6613277509