Polling and public opinion : a Canadian perspective /

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"In Polling and Public Opinion Peter M. Butler examines the impact that polls have on the thoughts and behaviour of the public. He considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy. Using such controversial issues s...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Butler, Peter Marshall, 1943- (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Toronto, Ont. ; Buffalo, N.Y. : University of Toronto Press, ©2007.
Sujets:
Public opinion polls > Textbooks.
Public opinion > Canada.
Public opinion polls.
Public opinion > Canada > Textbooks.
Public Opinion
Opinion publique > Canada > Manuels d'enseignement supérieur.
Sondages d'opinion > Manuels d'enseignement supérieur.
Opinion publique > Canada.
Sondages d'opinion.
public opinion polls.
SOCIAL SCIENCE > Sociology > General.
SOCIAL SCIENCE > General.
Public opinion.
Canada.
Textbooks.
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