Market rebels : how activists make or break radical innovations /

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Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market reb...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rao, Hayagreeva, 1959-
Format: Electronic eBook
Language:Inglés
Published: Princeton : Princeton University Press, ©2009.
Subjects:
Social movements.
Social action.
Social change.
Capitalism > Social aspects.
Mouvements sociaux.
Action sociale.
social movements.
SOCIAL SCIENCE > General.
BUSINESS & ECONOMICS > Consumer Behavior.
Capitalism > Social aspects
Social action
Social change
Social movements
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