Selling modernity : advertising in twentieth-century Germany /

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A historical study of modern German advertising, from the Imperial period through the 1970s, that explores mass consumption in modern society and the relationship between business mentalities, artistic creation, consumer behavior, and ideology.

Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Swett, Pamela E., 1970- (Éditeur intellectuel), Wiesen, S. Jonathan (Éditeur intellectuel), Zatlin, Jonathan R., 1963- (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: Durham : Duke University Press, 2007.
Collection:E-Duke books scholarly collection.
Sujets:
1900-1999
Advertising > Germany > History > 20th century.
Consumption (Economics) > Germany > History > 20th century.
Consumer behavior > Germany > History > 20th century.
Consommateurs > Comportement > Allemagne > Histoire > 20e siècle.
BUSINESS & ECONOMICS > Advertising & Promotion.
HISTORY > Europe > Germany.
Advertising.
Consumer behavior.
Consumption (Economics)
Germany.
History.
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