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Digital marketing : strategy, implementation and practice /

"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Chaffey, Dave, 1963- (autor.)
Autres auteurs: Chadwick, Fiona (autor.)
Format: eBook
Langue:Inglés
Publié: Hoboken, NJ : Pearson, [2022]
Édition:Eighth Edition.
Sujets:
Accès en ligne:Texto completo