Digital marketing : strategy, implementation and practice /

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"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Chaffey, Dave, 1963- (autor.)
Other Authors: Chadwick, Fiona (autor.)
Format: eBook
Language:Inglés
Published: Hoboken, NJ : Pearson, [2022]
Edition:Eighth Edition.
Subjects:
Internet marketing.
Planificación estratégica.
Mercadeo por Internet.
Strategic planning.
Libros electrónicos.
Online Access:Texto completo

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