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Digital marketing : strategy, implementation and practice /
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisat...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Pearson,
[2022]
|
| Edición: | Eighth Edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | FINmELB | ||
| 005 | 20230726141942.0 | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 211117s2022 nju ob 001 0 eng d | ||
| 020 | |a 9781292400990 |q (PDF) | ||
| 020 | |z 9781292400969 |q (print) | ||
| 020 | |a 9781292401003 |q (ePub) | ||
| 035 | |a (OCoLC)1394963713 | ||
| 040 | |a FINmELB |b spa |e rda |c FINmELB | ||
| 050 | 0 | 0 | |a HF5415.1265 |b C434 2022 |
| 082 | 0 | 0 | |a 658.8/72 |2 23/eng/20211207 |
| 100 | 1 | |a Chaffey, Dave, |d 1963- |e autor. | |
| 245 | 1 | 0 | |a Digital marketing : |b strategy, implementation and practice / |c Dave Chaffey, Fiona Ellis Chadwick. |
| 250 | |a Eighth Edition. | ||
| 264 | 1 | |a Hoboken, NJ : |b Pearson, |c [2022] | |
| 300 | |a 1 recurso en línea | ||
| 336 | |a texto |b txt |2 rdacontent/spa | ||
| 337 | |a computadora |b c |2 rdamedia/spa | ||
| 338 | |a recurso en línea |b cr |2 rdacarrier/spa | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 520 | |a "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company". | ||
| 588 | |a Descripción basada en metadatos suministrados por el editor y otras fuentes. | ||
| 590 | |a Recurso electrónico. Santa Fe, Arg.: elibro, 2023. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 4 | |a Planificación estratégica. | |
| 650 | 4 | |a Mercadeo por Internet. | |
| 650 | 0 | |a Strategic planning. | |
| 655 | 4 | |a Libros electrónicos. | |
| 700 | 1 | |a Chadwick, Fiona, |e autor. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://elibro.uam.elogim.com/ereader/bidiuam/226193 |z Texto completo |