The practice of market research : from data to insight /

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"This fifth edition of The Practice of Market Research: From Data to Insight is most timely; it has been comprehensively updated to reflect the changes in the MRS Advanced Certificate syllabus providing candidates the ideal foundation as they undertake their studies. This book provides a compre...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: McGivern, Yvonne (autor.)
Format: eBook
Language:Inglés
Published: Harlow England ; New York : Pearson, 2022.
Edition:Fifth edition.
Subjects:
Marketing research > Methodology.
Investigación de mercados > Metodología.
Ciencias sociales > Investigación > Metodología.
Social sciences > Research > Methodology.
Libros electrónicos.
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