Marketing theory : foundations, controversy, strategy, resource-advantage theory /

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hunt, Shelby D. (Author)
Format: Electronic eBook
Language:Inglés
Published: Oxfordshire, England ; New York, New York : Routledge, 2015.
Subjects:
Marketing.
Marketing research.
Electronic books.
Online Access:Texto completo

Internet

Texto completo

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