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The business of champagne : a delicate balance /
"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York ; London :
Routledge,
2012.
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| Colección: | Routledge studies of gastronomy, food and drink
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| Temas: | |
| Acceso en línea: | Texto completo |