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Mastering the new media landscape : embrace the micromedia mindset /
This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oakland, CA :
Berrett-Koehler Publishers, Inc.,
[2016]
|
| Edición: | First edition. |
| Colección: | BK business book.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Henricks, Barbara Cave, |e author. | |
| 245 | 1 | 0 | |a Mastering the new media landscape : |b embrace the micromedia mindset / |c Barbara Cave Henricks, Rusty Shelton. |
| 250 | |a First edition. | ||
| 264 | 1 | |a Oakland, CA : |b Berrett-Koehler Publishers, Inc., |c [2016] | |
| 300 | |a 1 online resource (vi, 180 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a A BK business book | |
| 504 | |a Includes bibliographical references (pages 158-160) and index. | ||
| 505 | 0 | |a Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet in public relations. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Digital media. | |
| 650 | 0 | |a Information technology |x Social aspects. | |
| 650 | 6 | |a Internet dans les relations publiques. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias numériques. | |
| 650 | 6 | |a Technologie de l'information |x Aspect social. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x General. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Digital media |2 fast | |
| 650 | 7 | |a Information technology |x Social aspects |2 fast | |
| 650 | 7 | |a Internet in public relations |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 700 | 1 | |a Shelton, Rusty, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Henricks, Barbara Cave. |t Mastering the new media landscape. |b First edition. |d Oakland, CA : Berrett-Koehler Publishers, Inc., [2016] |z 9781626565807 |z 1626565805 |w (DLC) 2015041814 |w (OCoLC)914227334 |
| 830 | 0 | |a BK business book. | |
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