Mastering the new media landscape : embrace the micromedia mindset /

This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.

Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Henricks, Barbara Cave (Author), Shelton, Rusty (Author)
Format: Electronic eBook
Language:Inglés
Published: Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]
Edition:First edition.
Series:BK business book.
Subjects:
Internet in public relations.
Internet marketing.
Digital media.
Information technology > Social aspects.
Internet dans les relations publiques.
Marketing sur Internet.
Médias numériques.
Technologie de l'information > Aspect social.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Digital media
Information technology > Social aspects
Internet in public relations
Internet marketing
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