Innovation equity : assessing and managing the monetary value of new products and services /

"From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they're polarizin...

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Bibliographic Details
Call Number:Libro Electrónico
Main Authors: Ofek, Elie (Author), Muller, Eitan (Author), Libai, Barak (Author)
Format: Electronic eBook
Language:Inglés
Published: Chicago : The University of Chicago Press, 2016.
Subjects:
Diffusion of innovations.
Diffusion of innovations > Econometric models.
Technological innovations > Economic aspects.
New products > Marketing.
New products > Prices.
Innovations > Diffusion.
Innovations > Diffusion > Modèles économétriques.
Innovations > Aspect économique.
BUSINESS & ECONOMICS > Industries > General.
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