The Librarian's nitty-gritty guide to content marketing /

"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Solomon, Laura, 1967- (Author)
Format: Electronic eBook
Language:Inglés
Published: Chicago : ALA Editions, An imprint of the American Library Association, 2016.
Subjects:
Libraries > Marketing.
Relationship marketing.
Libraries > Customer services.
Internet marketing.
Organizational effectiveness.
Public services (Libraries)
Marketing relationnel.
Bibliothèques > Services aux usagers.
Marketing sur Internet.
Efficacité organisationnelle.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Internet marketing
Libraries > Customer services
Libraries > Marketing
Organizational effectiveness
Relationship marketing
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