Strategic Marketing Approaches within Airline Management : How the Passenger Market causes the Business Concepts of Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers to overlap /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Bölke, Susanne (Author)
Format: Electronic eBook
Language:Inglés
Published: Hamburg [Germany] : Anchor Academic Publishing, 2015.
Subjects:
Airlines > Management.
Advertising > Airlines.
Compagnies de transport aérien > Gestion.
Compagnies de transport aérien > Publicité.
TRANSPORTATION / Aviation / Commercial
Advertising > Airlines
Airlines > Management
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