Corporate branding : areas, arenas and approaches /

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"A strong corporate image has power in a competitive marketplace. Its influence on reputational value and customer decision-making is only now beginning to be understood. Interest in corporate branding is exploding as marketing academics and professionals begin to realise how it can boost busin...

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Détails bibliographiques
Cote:Libro Electrónico
Autres auteurs: Melewar, T. C. (Éditeur intellectuel), Alwi, S. F. Syed (Éditeur intellectuel)
Format: Électronique eBook
Langue:Inglés
Publié: London : Routledge, Taylor & Francis Group, 2015.
Sujets:
Marketing.
Consumers' preferences.
Consommateurs > Préférences.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Consumers' preferences
Marketing
Markenarchitektur.
Welt.
Accès en ligne:Texto completo
Table des matières:
  • pt. 1. Corporate brand : areas
  • pt. 2. Corporate brand : arenas
  • pt. 3. Corporate brand : approaches
  • pt. 4. Conclusion to corporate brand.

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