Key account management : tools and techniques for achieving profitable key supplier status /

"An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financial...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cheverton, Peter
Format: Electronic eBook
Language:Inglés
Published: London ; Philadelphia : Kogan Page, 2015.
Edition:Sixth edition.
Subjects:
Selling > Key accounts.
Marketing > Key accounts.
Customer services.
Budgets de publicité.
Service à la clientèle.
Sales & marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Kundengruppenmanagement
Verkoop.
Verkooptechnieken.
Management.
Verkooporganisatie.
Verkopen.
Key account management.
Marknadsföring.
Kundkontakter.
Kundservice.
Customer contacts.
Marketing.
Försäljningsorganisation.
Sales and marketing.
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