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Value creation and sport management /
"The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge ; New York :
Cambridge University Press,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The virtuous circle of value creation in the sports industry : value creation and performance criteria for sport entities / Tanguy Jacopin, Kimio Kase, Ignacio Urrutia
- National context and profit strategy of the sport entity : how to overcome the national borders of the sport entities? / Tanguy Jacopin
- Value creation in two of the most prestigious Spanish football clubs : Real Madrid CF and FC Barcelona, 2000-2006 / Kimio Kase [and others]
- The proto-image of Real Madrid : implications for marketing and management / Kimio Kase, Ignacio Urrutia, Magdalena Opazo
- Value creation from the organizational structure of a sports entity / Sandalio Gómez, Carlos Martí, Magdalena Opazo
- Appendix I.
- Why NGOs matter for the success of sporting events : the case of the America's Cup / Tanguy Jcopin and Ignacio Urritia
- Appendix II.
- Strategic evaluation of sponsorship and patronage / Kimio Kase, Ignacio Urrutia, Carlos Martí
- Appendix III.
- Structural characteristics of sport organizations : main trends in the academic discussion / Sandalio Gómez, Magdalena Opazo, Carlos Martí.