Value creation and sport management /

"The sports business has become one of the fastest growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Gómez López-Egea, Sandalio
Autres auteurs: Kase, Kimio, 1949-, Urrutia, Ignacio
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge ; New York : Cambridge University Press, 2010.
Sujets:
Professional sports > Management.
Professional sports > Economic aspects.
Sports administration.
Sports professionnels > Gestion.
Sports professionnels > Aspect économique.
Sports > Gestion.
GAMES > Gambling > Sports.
SPORTS & RECREATION > Business Aspects.
SPORTS & RECREATION > Essays.
SPORTS & RECREATION > History.
SPORTS & RECREATION > Reference.
TRAVEL > Special Interest > Sports.
Management
Sport
Wertschöpfung
Sports professionnels > Aspect eýÿconomique.
sport > administration.
économie > industrie > sport.
Sports > management.
Sports > economic aspects.
Sports industry.
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