The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image /

This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape indivi...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Jobsky, Anke (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hamburg, Germany : Anchor Academic Publishing, 2014.
Sujets:
Export marketing > Case studies.
Marketing > Vocational guidance.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Export marketing
Marketing > Vocational guidance
Case studies
Accès en ligne:Texto completo
Description
Résumé:This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape individual consumers' understanding of socially 'good' and 'bad' bodies. It emphasizes the notable impact of mainstream advertising, media, and celebrity culture that commonly promote a thin-and-muscular beauty-ideal, and the process of normalization which implies feelings of guilt, anxiety, public observation.
Description matérielle:1 online resource (110 pages) : illustrations, tables
Bibliographie:Includes bibliographical references.
ISBN:9783954896202
3954896206

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