The body-image meaning-transfer model : an investigation of the sociocultural impact on individuals' body-image /

This book deals with the impact of the sociocultural environment on body-image in Western consumer culture. Based on McCracken's (1986) meaning-transfer model, the author has created a body-image meaning-transfer (BIMT) model. It suggests how cultural discourse and interactions can shape indivi...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Jobsky, Anke (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hamburg, Germany : Anchor Academic Publishing, 2014.
Sujets:
Export marketing > Case studies.
Marketing > Vocational guidance.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Export marketing
Marketing > Vocational guidance
Case studies
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