School commercialism : from democratic ideal to market commodity /

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Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys "R" Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school ch...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Molnar, Alex
Format: Electronic eBook
Language:Inglés
Published: New York : Routledge, 2005.
Series:Positions (RoutledgeFalmer (Firm))
Subjects:
Commercialism in schools > United States.
Business and education > United States.
Education > United States > Marketing.
Publicité dans les écoles > États-Unis.
Industrie et éducation > États-Unis.
EDUCATION > Administration > General.
EDUCATION > Organizations & Institutions.
Business and education
Commercialism in schools
Education > Marketing
Wirtschaft
Kommerzialisierung
Schule
Onderwijsbeleid.
Vercommercialisering.
Maatschappijkritiek.
Educação > Estados unidos.
Marketing (educação) > Estados unidos.
United States
USA
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