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Practical web analytics for user experience : how analytics can help you understand your users /
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Amsterdam :
Morgan Kaufmann, an imprint of Elsevier,
[2013]
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| Sujets: | |
| Accès en ligne: | Texto completo |