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International strategic alliances and cultural diversity : German companies getting involved in Iran, India and China /

Hauptbeschreibung Business is increasingly affected by the impacts of globalization. The technological progress, as well as monetary systems have made prices comparable beyond borders. If German companies want to withstand the global competition, they have to develop sustainable internationalization...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Heidtmann, Daniela
Collectivité auteur: Deutsche Gesellschaft für Projektmanagement
Format: Électronique eBook
Langue:Inglés
Publié: Hamburg : Diplomica Verlag, 2012.
Collection:Projekte.
Sujets:
Accès en ligne:Texto completo