Principles of Pricing : an Analytical Approach.

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Vohra, Rakesh
Other Authors: Krishnamurthi, Lakshman
Format: Electronic eBook
Language:Inglés
Published: Cambridge : Cambridge University Press, 2012.
Subjects:
Pricing.
Prix > Fixation.
BUSINESS & ECONOMICS > Accounting > Financial.
Precios
Pricing
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